Williamson Adams
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GE

GE

The task: to create packaging for one of the largest consumer product companies in the world. General Electric creates a vast number of products through its Consumer & Industrial business segment. And an extensive branded packaging design system needed to be created. A research/strategy phase was conducted, followed by deep dives into numerous product categories, allowing us to write a comprehensive 200+ page style guide for design vendors all around the world who would be producing GE's packaging.

Work performed at Factor Design

Global Packaging System