McCarter & English
These guys have nothing to do with dough. Instead, they're a 600-person law firm with offices in 18 countries (aka Pillsbury Winthrop Shaw Pittman). When they asked us to come up with a concept for a recruiting video targeting law students seeking summer internships, we jumped at the opportunity to make a piece of educational entertainment as honest, true, and human as we knew how. The result was an endearing film that did just that, and was surprisingly memorable to the students who received the link.