Retailers have a hard time keeping up. Prices constantly change, promotions end and new ones begin, products get misplaced, and store associates are quickly overwhelmed. The result? Billions in lost revenue for retailers and millions of frustrated shoppers. Simbe Robotics is answering this problem with a combination of robotics and advanced data analytics. Williamson Adams was asked to brand Simbe from the ground up, find ways to visualize their story, and create rich media to show how real customers are already experiencing the "Tally Effect."