It's surprising, but true, that the little blue pill isn't a silver bullet. Vivus is a Bay Area biotech company working to develop a safer, more effective alternative to Viagra — which was also inclusive of the other half of the human population: women. In this annual report, we chose to make a comparison to the competition (without naming names) to show that there is a significant market opportunity for such a product. The intimate size of the book and the directness of the message with a touch of humor made for an interesting read, and ultimately a very popular annual report for Vivus.
Work performed at Howry Design