From the outset, we knew our role with NARPP would be to put ourselves in the mindset of their audience — individuals with no idea about the ins & outs of retirement saving. Turns out this was easier than expected. The National Association of Retirement Plan Participants (yes, it's a mouthful, hence the peculiar, and shorter, NARPP moniker), is a non-profit organization dedicated to the 145 million working Americans saving for retirement.
We partnered with NARPP from its inception, to build a brand that runs 180º from typical financial institutions by seeking to make saving feel (gasp) easy, attainable, and even fun. From humble startup roots, NARPP has received national attention, and has turned heads at nearly every major financial institution by pushing for change in the way they produce financial education.
Writing, Direction & Production: Williamson Adams
Score: Zach Laliberte