V5

V5 is a new kind of medical practice concept. The patient experience begins in the V5 Movement Lab with a battery of physical tests typically reserved for Olympic-level athletes, and results in a "prescription" for exercise tailored to a patient's precise physiognomy. It was important, then, that the branding and space design reflect a healthy, active lifestyle in order to encourange patients to "work for their health." We wanted patients to feel like they were entering an experience, not a clinic.